Heritage Collective's services span the full content production lifecycle — from the first strategy session to live analytics monitoring months after launch.
We don't hand over a slide deck and leave. We stay until the system is running and your team owns it.
Heritage Collective operates as an embedded build partner for the duration of the engagement. That means our strategists, workflow architects, and onboarding specialists work inside your Slack, your project management tool, and your CMS until every component of the content factory is live, documented, and understood by the people who will run it daily. We've worked with media publishers, SaaS marketing teams, and in-house agencies across Ireland and the UK, and every engagement is scoped to the team's actual current state — not a hypothetical best-practice template. We do the heavy lifting; your team gets a system they're proud to work in.
Each area can be engaged independently or as part of a full content factory build.
We facilitate a structured discovery process with your senior team to define content pillars, audience segments, and a realistic publishing cadence. The output is a living strategy document and a prioritised content calendar template, both integrated directly into your production system so strategy and execution stay connected.
We map your current production flow, identify every handoff, approval gate, and tool switch, then redesign the pipeline for minimum friction and maximum throughput. Deliverables include a fully documented workflow, tool configuration guides, brief templates, and a style guide tailored to your brand voice.
We build role-specific onboarding tracks for editors, writers, designers, and freelance contributors. Each track includes tool walkthroughs, brand voice exercises, workflow simulations, and a competency checklist so team leads can see when a new person is genuinely ready to publish independently.
We configure your chosen CMS, project management, and communications tools to match the designed workflow — creating templates, automations, approval chains, and notification rules. We also run a live Q&A session with your full team after go-live to catch any friction early.
We design and build a bespoke analytics dashboard covering publish velocity, revision cycle time, channel performance, and audience engagement. The dashboard is connected to your existing data sources and comes with a monthly review cadence guide so your team knows how to act on what they see.
We configure what you already use — or help you choose the right stack if you're starting fresh.
Heritage Collective is tool-agnostic. We've built content factories on WordPress, Contentful, Sanity, and Ghost; managed production in Notion, Asana, ClickUp, and Linear; and integrated analytics via Google Looker Studio, Databox, and custom-built dashboards. If you already have a tool stack, we work within it and tune it. If you're evaluating options, we scope the decision with you based on team size, technical resource, and budget — then configure whichever platform you select. No vendor kickbacks, no preferred partners: just the stack that fits your team's actual way of working.
The pipeline design service was more thorough than I expected. They interviewed every person on our eight-person team, mapped every tool we were using, and came back with a workflow that genuinely reflected how we actually work — not some ideal version of a content team. Six months later, our revision cycle is down from four rounds to two.
Pádraig Ó Murchú, Editorial Director, Dublin media group
Book a free 30-minute discovery call and we'll outline the right service combination for your current stage.